The winner received full access to the Capcom booth, developer-signed Capcom gear, VIP treatment at a Capcom party, and an opportunity to personally interview the main developers behind legendary games like “Dead Rising” and “Marvel vs. One giveaway was an all-expense-paid trip to Comic-Con San Diego, provided by Capcom. “We wanted prizes that were beyond what most people could afford with their points.” “We wanted to come up with something that didn’t require members to spend their points,” says Eric Oria, account director at The Marketing Arm. Loyalty members are automatically entered to win when they make an instore purchase. It offers one “epic” reward per month that taps into GameStop’s many partners in videogame publishing and entertainment, and “epic” though the rewards are, each is valued at under $10,000. The centerpiece to generate both excitement and members was the “Epic Reward Giveaway,” a sweepstakes that remains a mainstay of the program today. GameStop PowerUp Rewards was pitched as a way to “Earn Points, Get Cool Stuff!” Members join for free and receive points based on purchases made both instore and online the points can be redeemed for entertainment-related products found at The website is the hub of activity, providing all the information a gamer needs to know about the program.Ī pilot, which ran in four cities beginning in May 2010, tested and tweaked various member benefits for inclusion in the national rollout, which took place that November at all 4,500 GameStop locations. The program also resets the focus of the brand directly onto the customer, all with the lofty goal of bringing in 5 million new members. The new program, GameStop PowerUp Rewards, is points-based, churns on monthly epic awards, increases GameStop’s market share, and has the ability to collect customer data to use for customer relationship management programs. The old program, called Edge Card, had a respectable 3.5 million members and operated as a discount card. That was the task assigned to The Marketing Arm in Dallas when GameStop decided to replace its antiquated loyalty program with one that lived the life of the avid gamer. If you’re in the business of inspiring gamers, you’d better be able to think like one. Last week, GME stock rocketed 38 percent higher on the earnings results and the CEO said GameStop has “ a path to full-year profitability”.CATEGORY: Best Web-based Loyalty Marketing Campaign Be sure to read over our various GameStop pages for more insight into the company. With the Form 10-K now available to read, investors will have more information on which to base their decisions. This is a little over a quarter of the members. The other aspect of the PowerUp Rewards numbers is that GameStop notes approximately 15 million of the 56.7 million members have purchased or traded at the company in the past year. This is a similar situation to the Q2 2022 results, which indicated that revenues from the marketplace were also “not material”. On the cryptocurrency and NFT front, GameStop noted that its NFT Marketplace sales weren’t material to 2022 revenue. In September 2022, GameStop and Immutable had a promotion whereby PowerUp Rewards Pro members received free expansion packs in Gods Unchained, a Web3 game. This appears to be a decrease from the numbers reported in March 2022, where Pro members were sitting at 5.8 million. Of the 56.7 million members, 5.6 million are PowerUp Rewards Pro subscribers. The program's paid membership generally include a subscription to Game Informer magazine and additional discounts and benefits in our stores and ecommerce platforms. Our loyalty program generally offers our customers the ability to sign up for a free or paid membership, the latter of which gives our customers access to exclusive gaming related rewards. The PowerUp Rewards membership totals include 5.6 million paying pro members. loyalty program, called PowerUp Rewards ("PowerUp Rewards"), had approximately 56.7 million members as of January 28, 2023, of which approximately 15.0 million members have purchased or traded at GameStop in the past year. This information included insights into the company’s PowerUp Rewards program, which now has 56.7 million members. On March 28, 2023, GameStop (GME) released its annual Form 10-K, within which numerous aspects of the company were detailed. Of these members, roughly 26 percent have purchased or traded with the company in the past year. GameStop (GME) has released its Form 10-K and within it the company highlighted the number of PowerUp Rewards members now sits at 56.7 million.
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